We’ve had the privilege of creating Commotion’s brand identity from conception to completion. Commotion is an open, yet secure, circumvention tool to create decentralized mesh networks. We are collaboratively developing the tool with The New America Foundation’s Open Technology Institute. This process was a unique opportunity for us to serve as design consultants in the early phases of a new and promising project.
Our challenge was clear: to create an accessible and flexible visual identity for this evolving open-source software project. Throughout our open and public design process, we made a few conclusions about our direction. First, we planned to embrace potentially different Commotion audiences. Second, we needed something that would be simultaneously utilitarian, accessible, and trustworthy. Third, we wanted to avoid alienating forms that are often presented alongside emerging technologies and represent that mesh technology works in a humanistic way. The resulting brand identity positions the project for success.
- Website Development
- Visual Design
- Web Application Architecture