Hamtramck is a dense, urban city in southeast Michigan that is continuously seeking to attract new businesses and residents. We partnered with the Department of Community and Economic Development, the Downtown Development Authority, and Design 99 to create a visual identity and print materials that promote the city as an outstanding place to do business.
Our goal was to create materials that would engage both existing residents and newcomers to Hamtramck. We helped organize valuable content – economic data, demographic details, incentive programs and maps – into an accessible form that offers a comprehensive introduction to the city. The materials are distributed locally and at conferences around the world. These print materials were a collaboration with Design 99; Hamtramck photographs are courtesy of Mitch Cope.
In addition to print materials, we worked with the Community and Economic Development Department to launch a website that shares the same Hamtramck story while adding fresh online content regularly. This project represents the first time that the city has significantly invested in communication tools around economic development.
- Visual Design
- Website Development
- Communication Strategy