Excellent Schools Detroit is a growing independent organization that is dedicated to improving education for every Detroit child. It was created in 2010 as a coalition of Detroit’s education, government, community and philanthropic leaders. In its early years, ESD used a do-it-yourself Drupal website created in-house. The organization's communication and engagement staff members were ready to take the next step by creating a more functional site with a custom design that would help ESD meet its goals.
We walked through goal definition, content planning, refreshed brand colors, special features, and multiple homepage concepts with ESD staff. Our design uses large typography and simple, spatial messaging with the goal of being accessible to low-literacy users. We integrated high-quality local photography throughout the site and introduced a media-rich blog that ESD now uses weekly. We worked with Drupal's internationalization modules to create a Spanish-language version of the site and improved Drupal’s Mailchimp module to allow for easier email update signup.
The project is a major step forward in ESD's public communication effort. As the organization works to change the conversation about education in the city and the region, the new website shares much-needed resources about education with parents, teachers, and community leaders.
- Communication Strategy
- Visual Design
- Website Development
- Analytics and Performance Tracking