English Cover
English Cover
Spanish Cover
Spanish Cover

Throughout our ongoing work on education in Detroit, we’ve seen a consistent need among families for better information about how the system works. This is particularly crucial among families with young children who are about to enter our city’s education system. The research is clear—and you’ve probably heard it—kids who go to pre-school are much more successful than kids who do not.

Interior pages
Interior pages
Interior pages
Interior pages

With this in mind, Excellent Schools Detroit asked us to build awareness about the three major options for affordable pre-school for low-income families: Head Start, the Great Start Readiness Program and a statewide Child Care Subsidy. Using a human-centered approach, we gathered input from parents and education experts to inspire the content and design. We then tested prototypes with both English and Spanish speaking parents to inform the final product.

Prototype testing with parents
Prototype testing with parents
Prototype testing with parents
Prototype testing with parents

The new booklet is a unique tool in which institutional information is distilled and demystified for a target audience with low literacy skills. This participatory project continues our commitment to making valuable information more accessible to those who need it most.

Thanks to Kat Hartman, Kikko Paradela, and Nicole de Beaufort for their work on this project.

Download The Early Kid Gets Ahead! print piece.

Services Provided:

  • Research
  • Visual Design
  • Communication Strategy
  • Participatory Design