We were excited to embark upon another design and development journey with one of our longest-held clients, Allied Media Projects (AMP), to create a new website for their organization. The structure and content of the site was guided by goals that we developed early on in the process:
- Tell a compelling story of AMP’s role at the intersections of media, art, technology and social change.
- Grow AMP’s portfolio of Sponsored Projects .
- Increase the number of Allied Media Conference (AMC) registrants and increase AMC registration revenue.
- Increase the number of AMP sustainers.
These goals were important to return to whenever we had to make important decisions about whether or not a certain feature should be added, or more content should be considered.
This in turn, had a strong influence on the overall design of the site. We wanted to create something new and fresh with AMP that welcomed users into an open space. Deviating from their former website (full disclosure - we also created) which was laden with content that could be construed as alienating if you were not already part of the community. For this new website, we were conscious of designing an approachable environs for all. The final design includes ample white space, a very clear menu treatment that repeats throughout the site, and direct navigation tools.
This direct approach to design not only allows for greater accessibility for a wide range of users, it also helps to better define who Allied Media Projects is and what they do. AMP is an organization with many affinities, projects, parts and pieces - it can be a complicated story to tell. By relying on the goals we set and a concise design, their story is discernable, digestible, and allows people to get engaged in a myriad of ways as supporters, sponsors, or as volunteers.
Allied Media Projects is an exciting organization because it is growing and changing - always bringing into question how and why it exists. Therefore, their website needs to be responsive to this dynamic structure. We built the site to have room to grow, beginning with an intentionally under-designed palette, knowing that as partners join AMP they will bring with them their own color, design, and style. We created user-friendly frameworks within the site so that when new content is added, the look and feel remains strong while the organization grows.
- Visual Design
- Communication Strategy
- Participatory Design
- Web Application Architecture
- Website Development