After the exciting announcement that Detroit won the 2016 designation of a UNESCO City of Design, we teamed up with Detroit Creative Corridor Center (DC3). We worked together to develop a beautiful booklet that conveys the value of DC3’s impact on the creative economy and the importance of strengthening the creative economy to enhance the overall quality of life in Detroit.

Booklet Cover
Booklet Cover

We worked collaboratively to refine language and distill statistics in order to highlight the quantitative impact of DC3 through infographics that visually demonstrate the broad reach of their programs in many communities. WD also curated powerful photography from DC3’s archive to tell a compelling story that positions Detroit as the nexus of American innovation. The booklet was launched by Olga Stella, DC3 Executive Director, at the 2016 Mackinac Policy Conference to help set a statewide agenda with attention on creative innovation economies. Download the booklet.

Stella launches DC3 booklet
Stella launches DC3 booklet

Detroit is the first American city to receive the UNESCO City of Design designation, and joined the UNESCO Creative Cities Network in December, 2015. The network is comprised of 116 cities that represent 54 countries. By joining this network, DC3 will facilitate collaboration with cities that have recognized creativity as a strategic factor for sustainable development.

Booklet Spreads
Booklet Spreads