Continuing our work from 2012 and 2013, we partnered with New America to illustrate the potential impact of community wireless networks in a simple, colorful communication tool that will be used to recruit small businesses in New York to host routers.
During times of disaster, such as superstorm Sandy, access to reliable and accurate information is limited. The Resilient Communities initiative seeks to create free, community networks that do not rely on the infrastructure that is compromised during such disasters.
So, together with the insights and research provided by New America, we designed these engagement materials to describe the benefits of becoming a router host for small businesses, and translate this complex technical information into terms that could be easily understood by anyone. We designed the public information pieces in a way that could be easily translated for communities where English is not the primary language. We also designed a survey that will be distributed to the business owners, so that New America can continually refine its approach to recruiting and better understand what questions and concerns each community has about the program.