Our approach to the design and development for each year’s visual identity and tools was deeply inspired by themes of connection, transformation, and participation. Through year-long, participatory planning processes, we engaged with conference attendees and staff across the country to understand their visions for the conference design and messaging. Drawing from their input, we created custom visuals each year for print and digital tools used throughout the conference, including a program book, signage for wayfinding, social media posts, website graphics, and all other conference materials.

Through this work, we facilitated a collaborative design process that built on the conference’s rich visual history and created a platform for a library of unique visual language and participatory design processes.

With each annual conference, Allied Media Projects has grown and evolved. What began as an organization built to produce the conference has matured into a stand alone entity with a larger mission and broader programming that needed its own brand and identity. The Work Department utilized similar collaborative processes to also design and maintain the organization’s visual identity and website.