Supporting Enterprise Growth

WITH DYNAMIC

Brand, content, and communications strategy for a small business.

Founded in 1979, Dynamic Technology Solutions (formerly Dynamic Computer Corporation) is a woman- and minority-owned IT asset lifecycle management company that supports clients in highly regulated industries including healthcare, aerospace, and federal contracting. As the company expanded its enterprise services, we worked with their team to build a communications system that reflects their deep expertise, collaborative culture, and commitment to quality.

Over multiple years, we led a people-centered process that engaged staff across departments and surfaced the voice of the organization. We immersed ourselves in Dynamic’s services and compliance requirements to understand what set them apart. That foundation allowed us to co-create clear, people-centered tools, from a refreshed website and brand video, to internal materials, original written content, and a structured sales experience.

We helped Dynamic communicate the value of Q-wrx, their proprietary system for managing IT hardware across complex environments. Q-wrx simplifies procurement, configuration, tracking, and delivery to ensure that every device arrives deployment-ready and audit-proof. We shaped this story across platforms, including a brand video produced in collaboration with First Fight.

What We Did

  • Developed brand messaging, voice and tone guide, and internal personas

  • Wrote and redesigned the homepage and key service pages

  • Planned and supported a custom photo shoot

  • Created the narrative and storyboard for a brand video

  • Wrote and produced a comprehensive sales guide and client tour experience

  • Created case studies, white papers, service descriptions, and onboarding tools

  • Developed social media content and newsletters for the CEO and company channels

  • Created editorial calendars, blog content, and content style guides

  • Designed marketing assets for trade shows

  • Designed HR and internal communications materials

  • Built analytics dashboards and adaptable content systems

Impact

Dynamic emerged with a clear, confident brand that reflects its people and purpose. The communications system supported stronger sales conversations, more effective onboarding, and a more connected internal culture. The brand stood out in its sector, favoring warmth and clarity over jargon and stock visuals.

COLLABORATORS

First Fight

A simple illustration of a person sitting in front of a computer monitor displaying concentric circles. The background includes a gradient blue color with small decorative sparkles.
A color palette with six colors, a collection of office icons including computer, monitor, filing cabinets, and a chair, two groups of characters labeled as 'Dynamic Team' and 'Client Staff,' and a set of callout icons such as speech bubbles and annotations.
Illustration of three cartoon characters in an office setting with a television, showing one character with a gray rectangle in hand, another with a speech bubble, and the third with an exclamation sign above their head.
A diagram showing a cycle of active listening and self-reflection. It includes three steps: "I listen," "I ask questions," and "I organize my thoughts," with illustrations of a person listening, asking questions, and organizing thoughts, surrounded by arrows indicating a continuous process.
Illustration of three people with ladders working around a large icon of a check mark and gear, with a speech bubble asking 'Do you and your IT partner work together?'
Screenshots of two web pages from Dynamic Computer Corporation showing solutions and partners sections, with images of team members in a warehouse and a conference room.