We designed a document, Project Play’s Playbook, that captures their 3 year sports, play and recreation strategy. We incorporated joyful graphics, collages, and typography as well as created custom graphics to visualize their theory of change and youth sports ecosystem.

Project Play leads SportPort, an equipment lending pilot program that provides kids with free and accessible sports equipment, and encourages kids to sample a variety of sports. We designed two sets of brightly colored and playful promotional materials, one that showcases warm weather sports and another for cold weather sports. The materials are for print or digital use and can be customized by the 15 community partner sites across southeast Michigan to share the equipment they have available or to promote an event.

We are developing a series of 15+ profiles about Project Play’s youth sports grantees to share their impact on people’s lives in southeast Michigan. Our process includes interviewing each grantee organization, using their responses to craft engaging stories, coordinating with a photographer to capture photos of their programs, and sharing the content on Project Play’s website and social media channels.

The Work Department has also created written and visual content for Project Play’s social media to engage followers and promote a healthy, active lifestyle.