Each year the Allied Media Conference has more attendees and more content than the previous year. This is great, except it means that the information gets more complicated to sort through. That’s where we come in. For 2012, we wanted to address a few issues we had noticed from previous conferences. For example, we wanted every printed and online piece of content to have a consistent look and feel. We wanted the web component to work better, offer easier ways to drill down, and offer easy ways to bookmark sessions. Last year, an overall printed schedule matrix wasn’t produced -- though it had been in other years. We thought the matrix was a huge asset for attendees, and we wanted to produce that again this year.