Most people associate the Allied Media Projects organization with the annual Allied Media Conference. To some extent, that makes sense because prior to the formation of the Detroit Digital Justice Coalition in 2009 and the subsequent launch of the Detroit Future media training programs, AMP’s primary focus was organizing the conference. Through the launch of Detroit Future, AMP has grown its vision and successfully built out a range of new programs which seem to be evolving on a daily basis. At the same time, the process of the presenting the Allied Media Conference has become a year-round collaborative organizing process, engaging dozens of coordinators from across North America in presenting tracks and sessions, network gatherings, and practice spaces. Over 2,000 participants are expected for the 2012 AMC.