We view the Allied Media Conference as an energetic network of self-contained, radical processes. Each year, these elements combine and remix to generate inspirational and multidimensional landscapes where individuals and communities work toward building more just and creative worlds.
Our approach to the design and development for the ACM 2012 visual identity was deeply inspired by connection, transformation and participatory design. We set out with the goal to create a kinetic “kit of parts” that could be consistently utilized throughout all of the conference communication vehicles — whether a website, sticker, environmental sign or printed program. Through this work, we facilitated a collaborative design process that builds on the conference’s rich visual history and creates a platform for a library of unique visual language and co-design processes.