During times of disaster, such as highly destructive natural weather events, access to reliable and accurate information is limited. The Work Department partnered with New America on its Resilient Communities initiative.
This effort emerged from the aftermath of Hurricane Sandy and seeks to create free, community networks that do not rely on infrastructure that could be compromised during such disasters. We illustrated the potential impact of community wireless networks in a simple, colorful communication tool used to recruit small businesses in New York to host routers. Our engagement materials transform complex technical information into language and visuals that can be easily understood by anyone and can be easily translated into other languages in order to effectively reach diverse small business owners.